Creative Ops
Creative Operations, or Creative Ops, is the work of finding, approving, and sharing content. It's the people, the processes, the tools. We help you optimize it.
Unveiling "Space to Breathe": Air's Manifesto for Revolutionizing Creative Operations
Over the last decade, the nightmare that creative teams face in managing the logistics of content...January 17, 2024Wieden+Kennedy’s Nik Reed on learning to create without fear
Nik Reed, an Associate Creative Director at Wieden+Kennedy, shares a few thoughts on what it...November 16, 2023David Scott on creative direction, today and tomorrow
David Scott, seasoned creative director, shares a few thoughts on what it means to excel in the...November 14, 2023Carmen Love uses creativity to make a positive impact in the world
Carmen Love, Executive Creative Director, shares a few thoughts on what it means to excel in the...October 30, 2023Adrián Flores: Creative is a trade
Adrián Flores, VP of Creative at The SpringHill Company and Robot, shares a few thoughts on what...October 25, 2023divison7’s Ray Smiling shares how he found his voice
Ray Smiling, a Director at divison7, shares a few thoughts on what it means to work as a creative.October 25, 2023160over90’s Mila Golubov keeps an open-door policy
Mila Golubov, Group Creative Director at 160over90, shares a few thoughts on what it means to...October 13, 2023Laura Harrington on fostering community with other creatives
Laura Harrington, a freelance creative director and fashion designer, shares a few thoughts on...October 11, 2023Peter Neils on investing in the projects that are important to you
Peter Neils, a freelance creative director, shares a few thoughts on what it means to excel in...October 09, 2023Shaun Bruce on the art of building decks
Shaun Bruce, freelance creative director, shares a few thoughts on what it means to excel in the...September 29, 2023Ruggable’s Emily Simmons tells us what she thinks about “success” in creative work
Emily Simmons, Sr. Director of Design Strategy & Creative Director at Ruggable, shares a few...September 28, 2023Johannes Leonardo’s Julian Cohen finds his best inspiration on his daily commute
Julian Cohen, an Associate Creative Director at Johannes Leonardo, shares a few thoughts on what...September 22, 2023Translation’s Mina Mikhael champions craft and passion
Mina Mikhael, Group Creative Director at Translation, tells us what the role means to him and...September 20, 2023Panther’s Sean Ferguson on why specialization beats generalization
Sean Ferguson, Creative Director at Panther, shares a few thoughts on what it means to excel in...September 15, 2023Mike Ruiz on the human relationships at the core of creative work
Mike Ruiz, a creative director with a mixed design and copywriting background, shares a few...September 13, 2023George McCalman on the relationship between artistry and creative direction
George McCalman, a creative director and artist, shares a few thoughts on what it means to excel...September 12, 2023Omid Amidi tells us how to take feedback without getting defensive
Omid Amidi, an Executive Creative Director, shares a few thoughts on what it means to excel in...September 06, 2023Zachary Winterton on learning design the “wrong” way
Zachary Winterton, the Creative Director behind boutique agency Winterton, shares a few thoughts...September 01, 2023Weber Shandwick’s Christine Fitzsimons on the art of production
Christine Fitzsimons, Creative Director at Weber Shandwick, shares a few thoughts on what it...August 30, 2023Jane Technologies’ Emily Williams on defeating endless feedback loops
Emily Williams, Creative Director at Jane Technologies, shares a few thoughts on what it means to...August 25, 2023ClickUp’s Melissa Rosenthal on fostering fearless creatives
Melissa Rosenthal, Chief Creative Officer at ClickUp, shares a few thoughts on what it means to...August 22, 2023Katrina Alonso on the risk of not taking risks
Katrina Alonso, a freelance creative, shares a few thoughts on what it means to excel in the role.August 18, 2023Jeffrey Butterworth on being your own hero
Jeffrey Butterworth, Chief Creative Officer at Butterworth Collective, talks about his creative...August 15, 2023Grey Group’s Michael de Wit on fostering a collaborative creative environment
Michael de Wit, a Creative Director at Grey Group, shares a few thoughts on what it means to...August 02, 2023Swope Films’ David Swope on leaving a few details up to interpretation
David Swope, Creative Director of Swope Films, shares a few thoughts on what it means to excel in...July 28, 2023symplr’s Adam Dines on making brave decisions
Adam Dines, Creative Director at symplr, shares a few thoughts on what it means to excel in the...July 26, 2023Wieden + Kennedy’s Jacobi Mehringer on putting out work people want to steal
Jacobi Mehringer, Senior Creative at Wieden + Kennedy, shares a few thoughts on what it means to...July 19, 2023The Brooklyn Nets’ Kerry Paul on the dimensionality of creative work
Kerry Paul, Creative Director at BSE Global and the Brooklyn Nets, shares a few thoughts on what...July 12, 2023Will Galperin on manifesting a level of care in your work
Will Galperin, freelance creative director, shares a few thoughts on what it means to excel in...June 14, 2023Team One’s Philipp Dietz on the necessity of leaving your comfort zone to produce great work
Philipp Dietz, Creative Director at Saatchi & Saatchi’s Team One — the agency of record for Lexus...June 13, 2023The Boston Bruins’ Mark Majewski on the joys of of creating for an audience of sports fans
Mark Majewski, Director of Creative Services at the Boston Bruins & TD Gardens, shares a few...May 30, 2023Todd Grinham & Brittany Poole on not losing the plot
Todd Grinham & Brittany Poole, freelance creative directors, share a few thoughts on what it...May 30, 2023Breathing Fire: Six ways Air is smoking traditional DAMs 🔥
Air is a creative operations system offering an all-in-one solution for creative teams drowning...May 30, 2023Paramount+’s Kieron Mullarkey on creative as “a business of opinion”
Kieron Mullarkey, Creative Director at Paramount+ and Pluto TV, shares a few thoughts on what it...May 23, 2023R/GA’s Chapin Clark on what defines success in creative work
Chapin Clark, Executive Creative Director at R/GA,, shares a few thoughts on what it means to...May 23, 2023Headspace’s Joseph Mains on turning ego on and off to achieve creative vision
Joseph Mains, Creative Director at Headspace, shares a few thoughts and pieces of advice on what...May 16, 2023FIG’s Emily Sheehan on defeating the fear that kills great creative ideas
Emily Sheehan, Creative Director at FIG, shares a few thoughts on what it means to excel in the...May 16, 2023This is THE Way To Organize Your Workspace
Five tips to organize your Air workspace — by following these tips, you'll be on your way to...May 09, 2023Brooklinen’s Jess Gary on what changes as you move from designing to creative direction
Jess Gary, VP, Executive Creative Director at Brooklinen, shares a few thoughts on what it means...May 03, 2023Associate Creative Director Erika Canfijn on establishing and defending a creative north star
Erika Canfijn, a freelance Associate Creative Director, shares a few thoughts on what it means to...May 03, 2023All About Advanced Share URLs
Learn how to take advantage of the advanced settings for share links on Air to share content in a...May 02, 2023Chewy’s Josh Reese on letting creative drive brand strategy
Josh Reese, Creative Director, Brand Marketing at Chewy, shares a few thoughts on what it means...April 19, 2023Toast’s Jon Reil on building and leading creative teams
Jon Reil, Senior Director of Brand & Creative at Toast, shares a few thoughts on what it means to...April 19, 2023Air vs. SharePoint
A comparative analysis of 5 features areas on Air versus on SharePoint.April 18, 2023ESPN NY’s Mike Brownsher on why riffing is the key to good collaboration
Mike Brownsher, Creative Services Director at ESPN NY,, shares a few thoughts on what it means to...April 12, 2023Warner Bros. Discovery’s Larissa Machado on enabling a creative team’s ambition
Larissa Machado, a Creative Director at Warner Bros. Discovery,, shares a few thoughts on what it...April 12, 2023Air vs. Google Drive
Comparing Air and Google Drive, two great options for cloud storage and collaboration.April 11, 2023Brrrn’s J. W. Crump on solving creative ops challenges to set a creative team up for success
J. W. Crump, Director of Creative Operations at Brrrn, shares a few thoughts on what it means to...March 29, 2023Securitas Technology’s Quinn Struke on how life experience shapes creative work
Quinn Struke, Global Creative Director at Securitas Technology, shares a few thoughts on what it...March 29, 2023New York Film Academy’s Liz Hinlein on the nuances between craft and creativity
Liz Hinlein, Creative Director at the New York Film Academy and an independent director, shares a...March 29, 2023The Las Vegas Aces’ Katie Morgan on being a good steward for the people whose stories you tell
Katie Morgan, Creative Director at the Last Vegas Aces, shares a few thoughts on what it means to...March 29, 2023Air’s Plus Plan vs. Air’s Pro Plan
Explore the differences between Air's to self-serve paid plans, Plus and Pro.March 28, 2023160over90’s Lina Yaghi on turning an idea into emotionally resonant creative work
Lina Yaghi, Associate Creative Director at 160over90, shares a few thoughts on what it means to...March 22, 2023Sprinklr’s Jan Zlotnick on approaching a creative brief with the care of an architect
Jan Zlotnick, Global Brand Creative Director, at Sprinklr, shares a few thoughts on what it means...March 22, 2023A+E Networks Latin America’s Javier de Innocentis on building a team that trusts each other
Javier de Innocentis, Sr. Creative Director at A+E Networks Latin America, shares a few thoughts ...March 22, 2023Renkewitz Studios’ Kris Renkewitz on how the internet changed creative work for better and worse
Kris Renkewitz, President of Renkewitz Studios, shares a few thoughts on what it means to excel...March 22, 2023The Utah Jazz’s Chris George on the power of opportunity and importance of operations
Chris George, Senior Creative Director at the Utah Jazz, shares a few thoughts on what it means...March 15, 2023Universal Pictures’ Peter Lung on reserving energy for wild, envelope-pushing creative work
Peter Lung, Creative Director at Universal Pictures, shares a few thoughts on what it means to...March 15, 2023Super Massive Fun’s Tim Canton on providing mentorship and inspiration
Tim Canton, Creative Director at Super Massive Fun, shares a few thoughts on what it means to...March 15, 2023Mejuri’s Eve Maidenberg on the purpose and evolution of creative operations
Eve Maidenberg, VP of Creative Operations at Mejuri, shares a few thoughts on what it means to...March 15, 2023Fairgame Golf’s Andrew Haynes on figuring out how to take your client along with you
Andrew Haynes, VP Executive Creative Director at Fairgame Golf, shares a few thoughts on what it...March 08, 2023Superdigital’s Assaf Swissa on knowing when to be loud and when to get out of the way
Assaf Swissa, Founder and Creative Director of Superdigital, shares a few thoughts on what it...March 08, 2023Burrell Communications’ Quint Xavier Roper-Sirvent on building winning teams with diverse talent
Quint Xavier Roper-Sirvent, Creative Director at Burrell Communications, shares a few thoughts on...March 08, 2023PUMA’s Sonya van Heyningen on the creative director’s duty to keep their team happy
Sonya van Heyningen, Associate Creative Director at PUMA, shares a few thoughts on what it means...March 08, 2023HelloYoung Films’ Ernst Bernard on recognizing your worth as a creative
Ernst Bernard, Creative Director at HelloYoung Films, shares a few thoughts on what it means to...March 01, 2023Designerds’ Melody Julius on learning to love and trust the power of failure
Melody Julius, Creative Director at Designerds, shares a few thoughts on what it means to excel...March 01, 2023The Denver Broncos’ Kevin Johnson on the subjective nature of creative work
Kevin Johnson, Creative Director with the Denver Broncos, shares a few thoughts on what it means...March 01, 2023AMP Agency’s Liz Furze on the art and science of building a creative team
Liz Furze, Creative Director at AMP Agency, shares a few thoughts and pieces of advice on what it...March 01, 2023Lonely Planet’s Annie Greenberg on what it really means to be a creative director
Annie Greenberg, Executive Creative Director at Lonely Planet, shares a few thoughts and pieces...February 22, 2023FatShiba’s Kerry Laster on the importance of transparency and honesty
Kerry Laster, Principal Creative Director at FatShiba, shares a few thoughts and pieces of advice...February 22, 2023Salesforce’s Jessica Bognar on putting the work you do in perspective
Jessica Bognar, Creative Director at Salesforce, shares a few thoughts and pieces of advice on...February 22, 2023Inspira Marketing Group’s Treasure Neal on being an effective leader to creatives
Treasure Neal, Creative Director at Inspira Marketing Group, shares a few thoughts and pieces of...February 22, 2023Morgan Young on managing both creative ops and art direction at a startup
Morgan Young, freelance creative director, shares a few thoughts and pieces of advice on what it...February 01, 2023Tomgirl’s Abby Diamond on how and when to communicate with your creative clients
Abby Diamond, Tomgirl’s President & Creative Director, shares a few thoughts and pieces of advice...January 31, 2023160over90’s Ramon Ariel on taking the Phil Jackson approach to creative direction
Ramon Ariel, a Creative Director at 160over90, shares a few thoughts and pieces of advice on...January 31, 2023Jenna Josepher on shifting her focus as a creative director from winning awards to mentoring
Jenna Josepher, an independent creative director, shares a few thoughts and pieces of advice on...January 31, 2023Erin Smith on why mentorship is the core responsibility of a creative director
Erin Smith, a freelance Creative Director, shares a few insights and pieces of advice on what it...January 24, 2023Audra V. Pace on the differences in creative work at agencies versus a media company
Audra V. Pace, an independent Creative Director, shares a few insights and pieces of advice on...January 24, 2023David Oswald on the core similarities of advertising to audiences in different countries
David Oswald, Freelance Creative Director, shares a few thoughts and pieces of advice on what it...January 24, 2023Vevo’s Tomas Alvear on what it takes to create videos that translate the emotion of a song
Tomas Alvear, a Creative Producer and Director at Vevo, shares a few insights and pieces of...January 24, 2023HubSpot’s Global Head of Creative on Creative Ops: Protect your creatives’ time
Dmitry Shamis tells us what Creative Ops looks like at HubSpot and why it’s such an important...January 23, 2023Scotts Miracle-Gro’s Nick Bayne on the difference between in-house and agency work
Nick Bayne, Executive Creative Director at The Scotts Miracle-Gro Company, shares a few insights...January 18, 2023APM Music’s Robert Navarro on giving clients the music they asked for
Robert Navarro, Creative Director at APM Music, shares a few insights and pieces of advice on...January 17, 2023Jean Park on solving business problems with creative-forward solutions
Jean Park, a freelance Creative Director and Brand Consultant, shares a few insights and pieces...January 17, 2023EA SPORTS FIFA’s Eric Beard on maintaining passion in creative work
Eric Beard, a Creative Director at EA SPORTS FIFA, shares a few insights and pieces of advice on...January 17, 2023Five reasons why Air beats a DAM every time
Don't take it from us, take it from our terrifying new friend, AI 🤖.January 13, 2023Clear lines of communication are critical for effective Creative Operations
Cristina Pandol, the Warrior’s new Creative Director, discusses her approach to the challenges,...January 03, 2023Driving efficiency with limited resources: Shane Hegde on Creative Ops
Air’s CEO shares learnings from over 100 conversations with creative directors about what’s...December 21, 2022Bouncers for the Creative team: Mural’s Erika Kincaid on Creative Ops
Mural’s Sr. Director of Design Operations teaches us about her approach to Creative Ops. Learn...December 07, 2022How to save time, as a creative or marketer, using Air Flow
Air Flow, our new desktop app, lets you access your Air workspace from any creation or...November 29, 2022“It takes a lot of emotional intelligence to be in a job like this”: May Aboubakr on Creative Ops
A conversation with May Aboubakr, VP of Creative & Marketing Internal Operations at Chobani,...November 17, 2022“Creative ops is the glue for all creative work”
A conversation with Mara Isip, Creative Director at Zocdoc, about the skills necessary to be a...October 24, 2022I spoke to 20 creative directors in 2 weeks; here are 5 things I learned
Air's CEO, Shane Hegde, shares 5 insights drawn from 20 discussions with creative directors about...October 05, 2022What does “successful creative collaboration” even mean? We interviewed 20 marketers to find out
Creative collaboration is difficult to define and even harder to sustain. We asked 20 marketing...August 31, 2022How to plan your social content calendar right: Lessons from Curology
Curology strategically plans their social content calendar to include visual assets the educate,...August 15, 2022Creative and Marketing teams clashing? These tools can help
If your creative and marketing teams are clashing, don’t start finger-pointing: Blame your legacy...May 11, 2022Why on-asset feedback is a must in creative work
Delivering creative feedback is only difficult because you let it be. Fix that with on‑asset...May 04, 2022How to give better feedback: Show and tell
How people who lack a full vocabulary and knowledge of visual work can better translate their...April 27, 2022How Dropbox hurts your marketing strategy (and how to break free)
Dropbox is actively hurting your marketing strategy by wasting your team’s time. Read on to learn...April 13, 2022How to filter your content library to find gold (literally)
Just storage isn’t enough anymore. With businesses scaling content production at an exponential...March 01, 2022
