Building Brands
It takes a village to build and maintain a beloved brand. Strategists, creatives, leaders, customers — everyone plays a crucial part. We go deep on what it takes to win.
Why we sent 30 elderly people to protest an Adweek Conference
At Air, we’re always trying to find new ways to engage our audience and meet them where they are....March 05, 2024How to win at Product Hunt
With Air for Teams, we achieved a hat trick: Product of the Day, Week, and Month. Here’s the...January 04, 2023On Brand No. 15: What makes a good ad? High production value? Maybe not
Issue No. 15 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....September 08, 2022On Brand No. 14: Creating a brick and mortar conduit for DTC brands
Issue No. 14 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....August 25, 2022On Brand No. 13: Tommy Clark tells you how to Tweet
Issue No. 13 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....August 11, 2022PoV: You’re the SaaS Social Media Intern
I’m Sailor, and I recently finished my tenure as Air’s first-ever social media intern. Here’s...August 09, 2022Guide to building landing pages that convert [2022]
There's real science and strategy involved in creating landing pages that convert. This post will...August 08, 2022How 21 top wellness brands win on Instagram (and what you can learn from them)
Wellness brands are taking advantages of every sharing capability Instagram has to offer – giving...August 03, 2022On Brand No. 12: 🍪 Can't build a business if you don't know what it should taste like
Issue No. 12 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....July 28, 2022How August, Misfits Market, and other challenger brands thrive by breaking convention
Challenger brands drive profits and social change by breaking convention in an authentic way —...July 26, 2022On Brand No. 11: Digging deep with Kay Kim, Co-Founder of Rooted
Issue No. 11 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....July 14, 2022Obscure holidays and blood-filled Nikes: How guerrilla marketing helps startups punch above their budgets
How small brands can win (and have won) with innovative, unconventional, and low-budget guerrilla...July 05, 2022On Brand No. 10: Eli Weiss’ unorthodox journey from yeshiva to mascara
Issue No. 10 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....June 30, 2022On Brand No. 9: What does it take to run a Pride campaign you can be proud of?
Issue No. 8 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....June 16, 2022How brands like Airbnb built winning campaigns on tight budgets
As long as your brand can build and maintain an engaged community, you can leverage that...June 14, 2022How to define your brand: 4 core strategies for success
Here are 4 key strategies that will help you define a resonant, successful, and long-lasting brand.June 07, 2022On Brand No. 8: Meet Gefen Skolnick, coffee's Chief Gay Officer
Issue No. 8 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....June 02, 2022Brand building: How Notion leverages context, clarity, and community
Notion is able to sustain the success of their brand-building efforts because they’ve embraced...May 18, 2022How performance marketing strengthens brand strategy — and vice versa
Brand marketing works, but it's difficult to quantify. Performance marketing helps you scale...April 27, 2022How to test and track Facebook ad creative at scale in e-commerce
Facebook is a great place to run your ads, but how do you know if your ads are as effective as...April 20, 2022How to get your social media budget approved: Use the best engagement metric
Social media rules the world. Globally, 56.8% of the population (aged 13+) is active on social...January 06, 2022Air's Ultimate Guide to Branding
We've done the work so you don't have to. Explore 20 articles that'll teach you everything you...December 09, 2021What is a Brand Manager? And why are they important?
In order for a company or organization to stand out from their competitors, developing and...December 02, 2021The only branding checklist you'll ever need
We’ve created the ultimate branding checklist for designers, marketers, and other branding...November 10, 2021Use this branding questionnaire for your next project
Gather all the necessary information from your client so you can understand their brand identity...November 03, 2021Want to learn more about branding? Take these 8 top branding courses
We've put together a list of our favorite branding courses for those looking to go beyond the...October 28, 20215 bold branding fonts to inspire your next project
Explore some of our favorite branding fonts with examples from some of your favorite brands.October 14, 2021How to build an authentic brand, with Kevin Lee of immi
We sat down with Kevin Lee, CEO and Co-founder of immi, to talk fostering community and building...October 12, 2021Branding vs marketing: Which one is more important?
The terms branding and marketing are often used interchangeably. While the two do work in tandem,...September 15, 2021Freelance graphic design pricing: How to set profitable rates for your services
Use this freelance graphic design pricing guide as a starting point for setting your rates.September 09, 2021The Brand Glossary
Get up to speed on definitions for 75 common marketing and branding terms.September 01, 2021Brand consistency is more important than ever — here's why
Learn what brand consistency means, why it's so crucial, and how to achieve it.August 11, 2021Non-profit marketing tips with Robin Hood’s Creative Director
How Robin Hood's Creative Director Mary Power creates effective marketing campaigns.July 27, 2021How to build a branding board
A primer on how to create and best utilize a branding board, to be used as a single source of...July 06, 2021Slogan vs motto (vs tagline): The ultimate branding showdown
Do you know the difference between slogan vs motto? What about taglines? Find out how slogans,...June 29, 2021Audience development: What it is and how to do it
How to create and execute an audience development strategy.June 28, 2021Tips to elevate your brand from a real Air customer
Learn branding tips from the best in the biz. Our conversation with Charlotte Cooper, the...June 25, 2021Rebranding? Use these branding ideas for inspiration
Use these four iconic rebranding pivots as inspiration when working on your own rebrand or refresh.June 22, 202115 famous logos we love (+5 we don't)
Find out why we love these famous logos to inspire your own logo design process.June 18, 202135 branding quotes to inspire your next design project
Stuck? Need some inspiration? Here are our favorite branding quotes for when you need a little...June 16, 2021Why every business is a media business
All modern businesses need visual content to sell their brand.June 10, 2021Why you need brand values (and how to create them)
Does your business have documented brand values? Brand values are a core part of your branding....June 08, 2021What is Brand Experience?
What exactly is Brand Experience and why is it so important? Hint: it's the combination of brand...June 07, 2021User-generated content: A valuable tool in your branding arsenal
User-generated content helps you build trust with potential customers while highlighting your...June 03, 2021Rebranding: What you need to know about revamping your brand
Thinking about rebranding? Learn more about when to rebrand and what that process looks like...May 11, 2021Brand guidelines: the secret weapon behind memorable brands
Do you really need brand guidelines? Yes, you do. Find out why you need a style guide and how to...May 10, 2021NYC Creative Council
Hire freelance creatives, recommended by leaders from brands you know and love.November 18, 2020Documentation Made Easy
Imitation is the sincerest form of flattery. 65+ Notion docs for early stage startups.November 12, 2020What happens when brands go viral?
Ocean Spray and Fleetwood Mac aren't the first. See which other brands have accidentally gone viral.October 14, 2020What do SMMs actually care about?
From visual identity to engagement, our Marketing Intern gets a lesson in social media strategies.October 06, 2020Why is content so important?
A conversation with Lerer Hippeau's Director of Brand and Content, Natalie Sportelli.October 02, 2020Brand Guidelines Guide
Browse our growing library of style guides from brands you love and learn how to create your own.July 29, 2020How did a basketball team become a social media powerhouse?
A conversation with Duke Men's Basketball Creative Director, David Bradley.July 22, 2020Are there language trends in branding?
Follower vs Influencer. Logo vs Wordmark. See which marketing buzzwords are trending upwards 📈July 21, 2020Why is most branded content so bad?
A conversation with Creative Strategist and fun human, Ben Rosen.June 28, 2020Support NYC DTC
New York is home to some of the most beloved brands in the world. Help us support and celebrate...March 25, 2020
