Resources
How to get your social media budget approved: Use the best engagement metric
Social media rules the world. Globally, 56.8% of the population (aged 13+) is active on social...January 06, 2022Air's Ultimate Guide to Branding
We've done the work so you don't have to. Explore 20 articles that'll teach you everything you...December 09, 2021What is a Brand Manager? And why are they important?
In order for a company or organization to stand out from their competitors, developing and...December 02, 2021The only branding checklist you'll ever need
We’ve created the ultimate branding checklist for designers, marketers, and other branding...November 10, 2021Use this branding questionnaire for your next project
Gather all the necessary information from your client so you can understand their brand identity...November 03, 2021Want to learn more about branding? Take these 8 top branding courses
We've put together a list of our favorite branding courses for those looking to go beyond the...October 28, 2021Why image management is essential (and how to do it right)
Image management is similar to digital asset management (DAM), except instead of dealing with a...October 21, 20215 bold branding fonts to inspire your next project
Explore some of our favorite branding fonts with examples from some of your favorite brands.October 14, 2021What is a digital asset manager? (And do you need one?)
A digital asset manager is responsible for curating, organizing, documenting, cataloging,...October 07, 2021Why image tagging software is essential to a productive creative workflow
Image tagging software simplifies the process of finding image files to save you time.September 29, 2021Digital rights management (DRM): What it is and why you should care
Learn more about digital rights management and why it’s vital to protect your intellectual property.September 23, 2021Branding vs marketing: Which one is more important?
The terms branding and marketing are often used interchangeably. While the two do work in tandem,...September 15, 2021Freelance graphic design pricing: How to set profitable rates for your services
Use this freelance graphic design pricing guide as a starting point for setting your rates.September 09, 2021The Brand Glossary
Get up to speed on definitions for 75 common marketing and branding terms.September 01, 2021Social media images sizes for the most popular platforms [2021]
Use this guide to social media image sizes to make sure your social media photos are optimized...August 19, 2021Brand consistency is more important than ever — here's why
Learn what brand consistency means, why it's so crucial, and how to achieve it.August 11, 2021Nail your next marketing campaign with this creative brief template
Ready to get started on a new creative project or campaign? Use this creative brief template.August 09, 2021How to find, hire, and work with graphic design freelancers
A guide to bringing in outside help, specifically graphic design freelancers.August 04, 2021The Agency Directory: Democratizing the search for the perfect agency
Take your brand to new heights. Find the right agency for you.July 30, 2021Creativity vs control: Can they co-exist? (We think so!)
Successfully lead your team by finding the right balance between creativity vs. control.July 29, 2021The project proposal template that will help you win your next design job
Need to create a design proposal? Get started with this project proposal template and expert tips.July 23, 2021How to define and streamline a creative workflow
Learn the steps and tools necessary to build and streamline a creative workflow.July 20, 2021Important Google Drive pros and cons to know
Is this popular cloud collaboration solution the right one for you?July 19, 2021Social media asset management 101: What you need to know
Learn more about social media asset management and discover solutions to keep your assets organized.July 15, 2021Digital assets: Everything you need to know
Learn about different kinds of digital assets and how to utilize them.July 09, 2021Content collaboration: 5 tools to improve your workflow
Brand-elevating content isn't produced in a silo. It takes a team.July 07, 2021How to build a branding board
A primer on how to create and best utilize a branding board, to be used as a single source of...July 06, 2021Slogan vs motto (vs tagline): The ultimate branding showdown
Do you know the difference between slogan vs motto? What about taglines? Find out how slogans,...June 29, 2021Audience development: What it is and how to do it
How to create and execute an audience development strategy.June 28, 2021Rebranding? Use these branding ideas for inspiration
Use these four iconic rebranding pivots as inspiration when working on your own rebrand or refresh.June 22, 2021How to manage social media assets
A guide to managing every piece of your social media presence.June 14, 2021Why every business is a media business
All modern businesses need visual content to sell their brand.June 10, 2021Dropbox pros and cons you need to know
Explore pros and cons to see how Dropbox stands up against competing platforms like Air.June 09, 2021Why you need brand values (and how to create them)
Does your business have documented brand values? Brand values are a core part of your branding....June 08, 2021What is Brand Experience?
What exactly is Brand Experience and why is it so important? Hint: it's the combination of brand...June 07, 2021User-generated content: A valuable tool in your branding arsenal
User-generated content helps you build trust with potential customers while highlighting your...June 03, 2021Content management for creatives: A guide
Content management is the way you store, organize, and share content. What's best for your workflow?June 02, 2021Dropbox vs. Google Drive: Which should you choose?
When it comes to Dropbox vs. Google Drive, which is the best cloud storage service? Get a full...May 25, 2021Should you give a damn about DAMs?
Want to make sure your digital assets are organized and easy to access? Find out if a digital...May 17, 2021Rebranding: What you need to know about revamping your brand
Thinking about rebranding? Learn more about when to rebrand and what that process looks like...May 11, 2021Brand guidelines: the secret weapon behind memorable brands
Do you really need brand guidelines? Yes, you do. Find out why you need a style guide and how to...May 10, 2021NYC Creative Council
Hire freelance creatives, recommended by leaders from brands you know and love.November 18, 2020Documentation Made Easy
Imitation is the sincerest form of flattery. 65+ Notion docs for early stage startups.November 12, 2020Brand Guidelines Guide
Browse our growing library of style guides from brands you love and learn how to create your own.July 29, 2020Are there language trends in branding?
Follower vs Influencer. Logo vs Wordmark. See which marketing buzzwords are trending upwards 📈July 21, 2020